Chocolame was seeking to reformulate the packaging of some of its desserts and develop a new set of deep-frozen products under the Avó Filó brand
To achieve this goal, we began the research process that supported the creative decisions throughout the project. The new packaging was a success, resulting in easy recognition by the public, and made available in several large retail outlets.
Packaging, Rebranding, Photography
Highlighting the new range of products in a very competitive market.
Positioning the brand while maintaining its association with tradition and quality, its characteristic defining values.
We analysed in detail each aspect of the product in order to identify the best highlights to communicate. Special emphasis was placed on the photos (credits for Revelamos), the brand’s presentation, the product’s designation and the construction of exclusive iconography.
In designing each pack, we considered the behaviour of the units as a family to ensure strong brand appeal and the attractiveness of this new range of products.